K&C MEDIA

SOCIAL MEDIA MARKETING

Antonio25
K&C Media engagement campaign will have your social media account come alive with constant growth and engagement. We will establish your presence with vibrant and thriving content, posting and engagements.

We create and manage your social media pages and custom posts. We also set up, manage and track your social media advertising campaigns.

Our ad campaigns will bring you the results you’re looking for. From brand awareness campaigns to lead funnels, we have got the tools to create the right ads for your business. Our re-targeting campaigns will be sure to get your visitors coming back to your site.

More than ever social platforms provide so many opportunities to connect with your audience, and you could miss out key growth opportunities if you aren’t utilizing a social media marketing campaign.

In fact, marketing on these platforms is one of the most beneficial ways to advertise your business. Social media spending is slated to increase by 18.5% in the next five years. So whether you’re posting information, sharing links, or providing special offers to your followers, social platforms are a great way to interact, connect, and convert.

However, social media monitoring can be very time-consuming for any businesses to properly manage and if not executed correctly, a social media campaign can be very costly to your brand.

Our team will help you establish your presence on social media with custom designed graphical elements that will make a lasting impression on all who visit your page. Combine this visibility with the ability to link directly to your website and you have a recipe for major exposure and traffic.

Bringing your business into the social media scene will bring you to the next level of advertising as well as a whole new way to connect with your market. This is the next step.

Send Your Brand Message to Over 3 Billion People

 

Social Media Marketing is the best way to communicate with your target audience. K&C Media has helped numerous businesses establish an effective social media strategy. Success in social media is largely measured by audience engagement. To achieve high engagement, we recommend that businesses be in constant interaction with their following across all major platforms. Publishing engaging content is also an important part of social media strategy. All published content and creative should motivate followers to visit your website to learn more about your brand message. Once followers understand your brand story, there is greater potential for them to become your customer.

Did you Know?
Social Media “Signals” are an important metric in Google’s SEO Ranking Algorithm. These signals include metrics such as likes, shares, comments, and links.

Our Social Media Management Process

Hands-on Account Manager

To fully satisfy your needs, will assign a dedicated Account Manager to your social media project. The account manager will be your main point-of-contact during bi-weekly calls and daily correspondence. Any requests or edits on behalf of the client will be sent to the Account Manager, and they will handle communication with the graphic designers and social media team. We take pride in being proactive with every project, so you can expect to hear new ideas from the Account Manager on a weekly basis.

Brand Strategy

Your brand identity should be stamped on all you do. Branding is one of the most important ingredients for the success of any business. It tells customers who you are and distinguishes you from your competitors. We strategically pour your identity into the social media creative in a way that produces concepts that will resonate with your target audience and make you stand out among even the largest crowd.

Social Media Analysis

The next step is when we analyze the current social media landscape for your business. This includes, but is not limited to, competition analysis, trend discovery, hashtag research, and website traffic metrics. This helps us determine who your ideal brand audience is, and how we can best engage with them through visual content. If your business is already established on social media, we will also analyze your history of posting to determine what strategies have worked well in the past.

Creative Content Development

Our team will be dedicated to creating unique visuals for social media publication. Images speak a thousand words and the video speaks a million in the world of social media. Our creative process for social media involves enhancing your existing content with graphic design and also creating 100% original designs of our own. All the creative we produce will convey your brand message, which should be at the heart of everything your business publishes on social. We are happy to accommodate your business’s unique needs. If you need video, animation, or more posts per day, we can create custom social media packages to suit your creative needs or use our existing price packages.

Posting Calendar

Our Social Media Management works best when our agency is able to collaborate with your team on content creation. We value your feedback and our mission is to powerful content which is also in line with your brand vision. Nobody knows your business better than you do. This is why we provide our Social Media clients with a monthly posting calendar. We understand that sometimes you will need content posted on Social Media that is not able to be scheduled. This is why we leave certain gaps in the posting calendar so that we are able to post new content with a fast turnaround.

Advertising on Social Media

The biggest benefit of advertising on Social Media Platforms is the advantage of dynamic targeting. For example, let’s say your business sells women shoes. Through targeting on Facebook and Instagram, ads can be shown only to women who like fashion, who are aged between 20 to 40 years old.

This targeting strategy ensures that ads will only be delivered to users who are most likely to engage with your post and become a customer. Targeting can help you find your “sweet spot” by segmenting your audience by demographics, psychographics, and geographics. Technical segmenting can also be achieved by targeting mobile/desktop devices, or iOS/Andriod devices.

Ads can also influence if your posts become viral due to the “snowball” effect. The snowball effect is a phenomenon in the world of social media that maximizes content exposure. Basically, the concept follows the logic that when one user engages with a post, all of their networks will see this engagement on their feeds. Then some of their friends will engage with the post, and so on… This is referred to as the snowball effect. Often times, we have seen ads ignite engagement which leads to a post going viral.

 

Popular Social Media Platforms

 

Facebook – 2.2. Billion Monthy Users

With over 2 billion active users, Facebook is king when it comes to popularity and social media engagement. The platform is so popular mainly because it is user-friendly. This is also the reason why it has a higher average user age than other platforms. Less technical users who did not grow up with computers are able to understand how to use Facebook to connect with their friends and family.

The Facebook News Feed algorithm is also a major factor for their success. The algorithm has been refined over the past decade to the point where it is now. The news feed is designed to show you content that is popular in your network, and trends that are occurring outside of your network.

The Facebook Ads Manager is a marketer’s dream interface. The system allows marketers to easily upload ad creative, hyper-target audiences, and track campaign success.


YouTube – 1.9 Billion Monthy Users

YouTube is owned by Google, and currently has about 1.9B active users per month. According to research, video content is the most engaging type of content on the web. This is why it is so important for businesses to have a video development strategy and regularly post on YouTube.

Once you create a business channel on YouTube, users will be encouraged to “subscribe” to your channel, and they will be updated whenever you upload a new video. YouTube videos can also be embedded in your website or on other social media platforms for sharing.

Advertising on YouTube is managed through Google Adwords. Google Adwords is the most flexible Pay-Per-Click (PPC) advertising platform available to marketers. Advertising on YouTube can be done in many different formats.

The most popular ads ran on YouTube are Video Ads. Video Ads can be skippable or non-skippable. Ads can be delivered to certain users based on their search habits and based on their history of watched videos. Other ad formats on YouTube include Display Ads, Overlay Ads, Bumper Ads, and Sponsored Cards.


Instagram – 1 Billion Monthy Users

Instagram has the lowest average user age of any platform. According to research, most of Instagram’s users are between 18 to 29 years old. This is important for marketing because if a business is trying to reach a younger demographic, they should definitely have a strong brand presence on the platform.

One of the most popular features on Instagram is their “Stories” posts. Over 300 Million people use Stories every day. Instagram Stories is a feature that allows users to post images or videos that will vanish after 24 hours. Some say that this feature copied Snapchat Stories, which was originally launched in 2013.

Another powerful Instagram feature is the use of Hashtags on posts. According to Instagram, posts with one hashtag average about 13% more engagement than those without.

Hashtag research is a service that we include with all of our Social Media Management. Hashtags are a simple way to explain what your post is about. Therefore, more people will be able to find content that they are interested in.


Twitter – 350 Million Monthy Users

Twitter provides businesses a venue for “microblogging.” Textual content is limited to 280 characters. Recently, Twitter doubled this amount from 140 characters. To effectively utilize this platform, it is best to post short content that is condensed, and easily understood by your audience.

Links can be added to Tweets, which is one advantage that Twitter has over platforms like Instagram. Tweets with links are useful to drive targeted traffic to your website. One caveat with Twitter is that once a Tweet is posted, it cannot be edited.

The Tweet can only be deleted, and users may still see the deleted Tweet in their feed. This is why it is very important to carefully review content before publishing on Twitter.


Curious about who we have worked with? Check our clients’ page.

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